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“This is a game-changer in the beverage industry,” said Snoop Dogg
Snoop Dogg will consult on matters of creative marketing.
Rapper Snoop Dogg has teamed up with Arriba! Brands — the maker of Arriba Horchata, Arriba Horchata + Energy, and Arriba Horchata + Coffee — to help the company in its creative marketing efforts, including product packaging and expansion of its flavor portfolio, according to a press release.
“Horchata is a feel-good, comfort drink. This is a game-changer in the beverage industry. I’m always looking for businesses that take it to the next level, which is why I'm looking forward to consulting with the brand,” announced Snoop Dogg.
Arriba first launched in early 2014 in 7-Eleven locations nationwide, and is now expanding to more retailers including Walmart, Costco, Kroger, and Safeway.
"We are fired up about having Snoop Dogg as a creative partner in our business” said Arriba co-founder Dino Sarti. “We think Snoop is an incredible advocate for our brand. He is an Icon[sic]. He has his finger on the pulse of popular culture, exactly where the Arriba brand lives."